Welcome to your new home away from home

Welcome and enjoy your stay

Discover your new home away from home

Best Rate Guaranteed

We will match any real like for like price found anywhere on the web. As you are booking direct we can also offer great deals and discounts not found on other OTA websites.

Dine in or Dine out

All our properties come with fully equipped kitchens, meaning you can whip up a quick breakfast or a an entire dinner just like at home. All our locations are close to shopping centres and high-streets, meaning there's plenty on offer even if you decide to dine out.

Exclusive Extras

We provide free extra beds, baby cots, free out of hour's check-ins and much much more to all direct clients. Join our rewards program and get the most out of every stay.

Loyalty Rewards

Join YourHomeRewards®, our rewards programme and earn big discounts on every stay. Get rates and discount not available to anyone else as well as exclusive free extras, give-ways and more. All completely free.

Recommend a Friend

Earn points towards big discounts with every recommendation. What's more we also give your friend a discount for being recommended.

Stay Together

The greatest benefit of renting your very own home away from home is being together with those you love. No more meeting in the hotel lobby, no more stressing if the kids are Ok in their own room. Enjoy London together with the family feeling you only get when staying in your very own home

Special promotions

Our latest and most popular offers


5 Nights+ 36% discount

  • Any property, minimum of 5 nights.
  • Stay any time between 2015-Nov-25 to 2015-Dec-23
    and 2016-Jan-5 to 2016-Mar-31
  • Earn 1 point (worth 4%) towards your next booking.
  • Use exiting points with this offer.

Book Now

7 Nights+ 25% Discount

  • Any property,  minimum of 7 nights.
  • No cut off period, book up to 1 day in advance.
  • Earn 1 point (worth 4%) towards your next booking.
  • Use exiting points with this offer.

Book Now

Advance Purchase -15%

  • Any property, minimum of 2 nights.
  • Must book at least 28 days in advance.
  • Earn 1 point (worth 4%) towards your next booking.
  • Use exiting points with this offer.

Book Now


Read what our clients say

Elisabetta B.
Stayed with family & friends.
Danielle M.
Stayed with family & friends.
Rosario B.
Stayed with family.
Kristína S.
Travelled with family.
Maxwell R.
Travelled with friends.
Bunmi A.
Travelling with family.


The Hotel Alternative Limited is a family run business.

From studios to 3 bedroom town houses and beyond, we offer a great way to enjoy the comforts of home whilst staying in London.  All our properties offer free Wi-Fi, fully equipped kitchens, washing machines, clean modern furnishings whilst all bills, linen and towels are included in one low nightly price.

Whether you require accommodation for business or pleasure we believe travellers everywhere should have access to excellent, well-appointed and affordable homes.

Book any stay between 2 nights to 3 months and experience the benefits of having your very own home away from home!

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